ABOUT US
We Are Ma Chérie
We believe in the power of self-love
We strive for wellbeing, self-acceptance and inclusivity
Our collections are artfully curated to inspire a daily wellness routine aimed to make everyone, regardless of age, body type and gender, feel their very best everyday - body, mind and skin. Our team of passionate experts works towards the growth of the local wellness community and the promotion of our core values.
Discover the Ma Chérie wellness lifestyle with our edit of over 40+ established and innovative brands that inspire us, such as Bamford, Varley, Alo Yoga, Chantelle, Hanky Panky, Augustinus Bader, Costa Brazil and many more.
OUR HERITAGE
What started as a French-minded, boudoir intimate apparel shop for all body types in 2013 slowly evolved into the most sophisticated wellness fashion destination in the market. Some of the key brands from the original concept still remain in our selection, however our assortment today is focusing on a 360°-wellness approach: from underwear to activewear to self-care products.
Today, as we continue to grow with our physical and digital presence, our focus and attention is on influencing our community on self-love and self-care while embracing a wellness living lifestyle.
Our amazing team consists of talented individuals, with aligned mindsets who share the same beliefs and ethics! We form a unique blend of people who are extremely passionate and take pride in everything they do every day, in spite of having all come on-board from different backgrounds.
VISION & MISSION
Our purpose is to be the wellness lifestyle point of reference in our community, by holding an open conversation on women empowerment, self-acceptance and inclusivity on physical and mental self-improvement and wellness.
OUR COMMUNITY
We believe in the power of community. We are by default wired to connect, as the need to belong is part of our DNA. With our customers being our extended family, our community welcomes everyone who is embracing a wellness lifestyle.
OUR VALUES
Our fundamental values have been created by the people who brought this brand into life. They are a true inspiration to our team and part of everything we do. We make sure all our actions honour those values – from our beginning as a single store almost ten years ago, in every area that we grow and every activity we take part in, we’ve tried to make this world a little better than we found it.
well-being
Our minds guide us. To keep the road clear, we focus deeply on the state of our well-being. We are practicing daily small but important steps towards a healthy lifestyle to attain better physical and mental health.
self-acceptance
Love yourself, unapologetically. A lot will fall into place after that. By loving you, you enable yourself to reach your full potential and achieve great things. We are advocates of self-love & self-care. All our products ranging from ready-to-wear to home wellness are selected in order to make you feel confident and empowered in your own skin. This is why our best-in-the-market fitting experts are here to celebrate all body types of every age.
consciousness
Part of our goals is to deliver to your needs. We take pride in the products we sell through our stores and we always strive for sustainability. That’s why we are serious about collaborating with brands that share the same values with us. From our skincare line to exercising accessories, we always pick brands based on their quality and sustainability background.
